ABERCROMBIE & FITCH FORGETS ITS DAYS OF HEM & WOLFIE.(Column)

Advertising Age,  August, 1998  by Brady, James

Tags: Abercrombie & Fitch Co., boxer

• E-mail
• Print
• Link

Do we really need this? A doubletruck ad in the new Rolling Stone magazine showing a dozen guys on roller skates and wearing boxer shorts (that's it, boxer shorts and some backwards baseball caps, and nothing else except for great pecs and abs)?

Of course you're not shocked. Last issue Rolling Stone had a lovely on the cover who wasn't wearing boxer shorts. Or anything, for that matter, and all across the country convenience stores refused to display the damned magazine. You'd think convenience stores were operated exclusively by Southern Baptists. Or the Vatican, for God's sake. But ...

Read the rest of this article with a Free Trial at HighBeam Research.