Advertising Industry
Industry: Email Alert RSS FeedU S WEST DEX SALES REPS PITCH DOUBLECLICK LOCAL: PARTNERS BET SMALLER COMPANIES WILL EMBRACE TARGETED INTERNET ADS
Advertising Age, August, 1998 by Snyder, Beth
U S West Dex, the regional telephone company's Yellow Pages division, this week will announce a deal to become the first DoubleClick Local sales partner.
Under the agreement, U S West Dex's 1,000-person sales force will be the exclusive sales agent for DoubleClick Local ads in its 14-state region. DoubleClick Local was introduced last month; it allows local companies to advertise on national sites, but the ads are served only to visitors in a certain ZIP code or a predetermined category.
PHASED ROLLOUT
U S West Dex will begin selling the targeting program in September in Salt Lake City, followed by Phoenix and St. Paul, Minn. It will roll out to other cities early next year. Local advertising will be available in three-, six- or 12-month packages,...
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