Advertising Industry
Industry: Email Alert RSS FeedAirTouch to consolidate creative at 1 agency
Advertising Age, August, 1998
AirTouch Cellular plans to consolidate creative with one agency. Six regional shops now handle: Alcone Communications Group, Irvine, Calif.; BBDO Worldwide offices in Costa Mesa, Calif., Detroit and Minneapolis; Mering & Associates, Sacramento, Calif.; and TBWA Chiat/Day, Venice, Calif. AirTouch is currently consolidating media buying (AA, July 13), with a decision expected this month.
An AirTouch spokesman said Mitchell Madison, San Francisco, is handling the review.
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