Advertising Industry
Industry: Email Alert RSS FeedGM TAPS MORE KEY PLAYERS IN MASSIVE RESTRUCTURING: DEALERS UNSURE HOW MILLIONS IN REGIONAL ADS WILL BE AFFECTED.(General Motors)
Advertising Age, September, 1998 by Halliday, Jean
General Motors Corp. has named the next tier of key players in the massive reorganization of its sales, service and marketing staff in the U.S.
Separately, Rick Wagoner, president of GM's North American Operations, is holding a series of regional dinner meetings with key dealers to discuss the restructuring. He told dealers at last week's meeting in Detroit GM hasn't yet determined how the new structure will affect regional dealer advertising.
GM confirmed the new keepers of the Buick, Cadillac, Chevrolet, Oldsmobile and Pontiac-GMC brands formerly overseen by divisional general managers.
They are Roger Adams, currently brand manager of Buick Regal; Karen Francis, former Chevrolet Venture brand manager promoted in December to regional manager of...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
