TALK CITY RAISES $34 MIL, SIGNS MARKETING PACTS: NBC BECOMES LARGEST INVESTOR AS CHAT PROVIDER LEVERAGES PROFILE WITH ADVERTISERS.

Advertising Age, September, 1998 by Riedman, Patricia

Showing the power of chat, Talk City last week cemented multiyear marketing agreements with NBC, Hearst Corp. and Cox Interactive Media.

Talk City also raised $34 million in financing from the major partners as well as investors that include Intel Corp., CSK Japan and Media Technology Ventures.

"It reinforces our business model by raising our profile with mainstream advertisers," said Peter Friedman, chairman-CEO of Talk City, Campbell, Calif., which last week renamed itself after its online community and dropped its LiveWorld Productions moniker.

While the site (www.talkcity.com) is growing, Mr. Friedman added, "we need a lot more leverage to succeed."

"Talk City has partnered with three of the largest media companies in the world," said...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.