AN AGENCY STILL LEARNING FROM THE WORDS OF ITS FOUNDER: BRAND BUILDING REMAINS THE CREATIVE CORNERSTONE.(Ogilvy and Mather, David Ogilvy)

Advertising Age, September, 1998 by Boyko, Rick

From "confessions of an Advertising Man" to "Ogilvy on Advertising" to the well-known series of "How to" house ads, there may be no agency creative philosophy as well-documented as that of Ogilvy & Mather.

David's tenets, hatched in the infancy of post-World War II Madison Avenue, must have seemed insightful and relevant decades ago. But do they still hunt today? Would they stretch across nearly 400 offices in 97 countries? Are they still meaningful to more than 10,000 people working in 50 languages?

STILL RELEVANT

I sat down and reviewed them and was struck by how most of his words remain relevant for us today. They were wise when he first wrote them. They remain so.

Sure, I can find some little things we disagree on. Like Rule No. 4 (Never...

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