TBWA'S TOP MEDIA EXEC AIMS FOR MORE RESEARCH: ANNETE CERBONE

Advertising Age, September, 1998 by Petrecca, Laura

Armed with an undergraduate degree, Annette Cerbone was poised to make her mark in broadcasting as a journalist at CBS. But a network hiring freeze altered her course; instead of a job with Dan Rather, CBS gave her a lead on a media job at ad agency Tatham-Laird & Kudner.

Twenty-four years later, Ms. Cerbone, 45, is in the top media spot at TBWA Chiat/Day, New York, as media director of corporate broadcast and research for U.S. and Canada. She was promoted to the post this summer following the departure of Corporate Media Director Stacey Lippman. All TBWA Chiat/Day media functions report to Ms. Cerbone -- with her responsibilities including national broadcast buying, spot buying, corporate research and direct response.

Ms. Cerbone, a 13-year veteran of the...

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