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Industry: Email Alert RSS FeedBMW RETURNS TO NET TV IN ADS TOUTING 3 SERIES: $50 MIL BUDGET SUPPORTS FALLON CAMPAIGN TO RUN THROUGH JUNE '99
Advertising Age, September, 1998 by Halliday, Jean
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BMW of North America is returning to network TV after a two-year hiatus to woo buyers for the 1999 3 Series, its best-selling line.
The marketer has a two-prong strategy: to continue touting 3 Series driving-performance virtues, while adding information about its safety, technology, roominess and price.
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Two spots from Fallon McElligott, Minneapolis, break tonight during ABC's "NFL Monday Night Football." But the biggest push starts next week on fall series premieres, a flight running through the week of Oct. 5.
Steven Facini, VP-account director at ...
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