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Industry: Email Alert RSS FeedSONY ONLINE OFFERS NEW AD OPTIONS: MORE PAY-FOR-PLAY GAMES ALSO PART OF DRIVE TO INCREASE REVENUE
Advertising Age, September, 1998 by Snyder, Beth
In an effort to increase revenue, Sony Online Entertainment this week begins offering marketers new advertising models and adding more pay-per-play games.
The fall marketing push supporting the changes includes a revamped look for its Web site, The www.station.sony.com), and a new advertising tagline, "We've got your game."
Two of the new games are multiplayer versions of "Wheel of Fortune" and "Jeopardy!" with new advertising formats. On "Wheel of Fortune," advertisers will be able buy space on an "incentive button."
FREE VOWEL & AD MESSAGE
Before starting a game, for example, players who click on the button will get a free vowel or free spin -- along with an advertiser's message.
The other type of ad, on both "Wheel" and...
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