HILTON TOUTS SOME FAMOUS HOTELGOERS IN $10 MIL EFFORT PRINT CAMPAIGN FIRST WORLDWIDE PUSH IN 35 YEARS.

Advertising Age, October, 1998 by Cuneo, Alice Z.

Hilton Hotel Corp. this week breaks its first global marketing effort in 35 years, a campaign using photographs of famous people at hotel events.

Tagged "It happens at the Hilton," the campaign features celebrities such as John Lennon and Yoko Ono on their honeymoon bed and talk-show host Larry King with supermodel Naomi Campbell. They are surrounded by shots of business and vacation events at the hotels.

Other celebrities appearing in the ads will include Nelson Mandela and Winston Churchill.

This marks a new marketing alliance between Hilton Hotels Corp., which owns the brand in the U.S., and Hilton International, which owns the brand abroad. Together, the two companies have some 400 hotels in 50 nations.

FIRST WORK FROM BOZELL

The...

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