Advertising Industry
Industry: Email Alert RSS FeedADVERTISING AGE, INTEL SET PLAN TO DELIVER ADS, NEWS TO USER PCS.
Advertising Age, October, 1998
Advertising Age has announced the creation of a new PC-based service that will deliver high-quality, high-speed video of TV commercials, print ads, interactive advertising and news to customers' desktops.
Called the Ad Age Edge, the new subscription-based service was developed in conjunction with Intel Corp., the world's leading maker of microchips, and represents a leap forward in delivery of multimedia business content.
It will be available to customers in the first quarter of 1999.
Partners for the beta test of the service, set for later this fall, include such leading marketers as Procter & Gamble Co. and Sears, Roebuck & Co., and agencies BBDO Worldwide and Bozell Worldwide.
Subscribers to the Ad Age Edge will gain immediate...
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