Advertising Industry
Industry: Email Alert RSS FeedReally big: A merger of CDnow and Music Boulevard would put 45% ofthe online music market under one company.
Advertising Age, October, 1998 by Bayne, Patricia Riedman^ Kim M.
POWERFUL RETAILERS ADD MORE MUSCLE: CONSOLIDATION EXTENDS TO $3.3 BIL ONLINE MUSIC AND BOOK INDUSTRIES
With thousands of retailers in business on the Web, only a few are making any real money. Among those are online sellers of music and books, according to industry reports.
Jupiter Communications estimates online sales of books will reach $2.2 billion by 2002 and online sales of music $1.15 billion.
In the past month, leading retailers in these categories have begun to consolidate or are talking about merging into more powerful retail sites.
For instance, earlier this month, German media giant Bertelsmann agreed to pay for a 50% stake in Barnes & Noble's Web subsidiary barnesandnoble.com.
Under the terms of the deal,...
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