Advertising Age

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Articles in November, 1998 issue of Advertising Age

• 75 YEARS OF Y & R.
• POL AD SPENDING MAY FALL SHORT OF EXPECTATIONS: LATE STARTS BY CANDIDATES KEEP LEVEL DOWN EVEN WITH FINAL RUSH.(political advertisements for 1998 elections)
  by Teinowitz, Ira
• GUIDING Y&R THROUGH AN IPO INTO A NEW ERA: MESSRS. GEORGESCU AND VICK TALK ABOUT GOING PUBLIC, BRAND BUILDING AND Y&R'S 'WIRED' STRUCTURE OF COMMUNICATION DISCIPLINES.
• AMMIRATI 'REINVENTS' AD AGENCY: SWEEPING EXEC CHANGES AIMED AT RECAPTURING ROLE OF CONSULTANTS.
  by Petrecca, Laura
• Tobacco ad ban moves ahead in South Africa.
• SPRINT'S KELLY TACKLES NFL, AD CHALLENGES FACING BRAND: NEW STRATEGY PUSHING TELCO'S FULL PORTFOLIO OF PRODUCTS IS A TOP PRIORITY.(Sprint Corp. scored key ad account with National Football League)(Business Brief)(Advertorial)
  by Snyder, Beth
• LOSSES TO DIAL-AROUNDS.(A T and T will introduce new products)(Business Brief)(Brief Article)
• STARCOM, TELEVEST LINK TO PURSUE UDV: $85 MIL MEDIA PITCH MAY PRESAGE LARGER U.S. ALLIANCE.
  by Arndorfer, James B.; Ross, Chuck
• Hershey shuffles managers' roles.(Hershey Foods Corp. makes management changes)(Executive Changes)(Brief Article)
• AN RX FOR WHAT AILS AGENCIES BETTER PAY, BETTER TRAINING, LESS FOCUS ON CREATIVE.
  by Levine, Harold
• CBS LOOKING TO APFELBAUM FOR NETWORK BOOST KARMAZIN TAPS TDI EXECUTIVE TO BUILD AN AGGRESSIVE SALES ATTITUDE.
  by Ross, Chuck
• BITCHY SONGS, GOOD CAMPAIGN.
• MILLER SOUNDS LAST CALL FOR ITS EDGY BEER ADS CAMPAIGNS FROM FALLON, WIEDEN FAIL TO BOOST SALES FOR LITE OR MGD.
  by Arndorfer, James B.
• TRAFFIC JAM: AUTOS PLY THE WAY ATOP NATION'S LEADING BRANDS.
  by Endicott, R. Craig
• VIRGIN COLA OFFERS ITS SOAPBOX TO REAL PEOPLE IN 8 MARKETS.
  by Fitzgerald, Kate
• OUTSIDE SERVERS A SURPRISE.
• TWO P&G MAKEUP LINES TO BLOOM IN THE SPRING: OLAY EXTENSION TO GET $65 MIL; FACTOR LINKS TO THE STARS.
  by Cardona, Mercedes M.; Neff, Jack
• DRI'S TRACK RECORD.
• O'NEILL TAPPED FOR SALES POST.
• NEW REMEDIES FOR KIDS: YUMMY, FUNNY MEDICINES; BUBBLE GUMS AND LOLLIPOPS DELIVER DOSES, FROM KIDS-EEZE TO GET BETTER BEAR.
  by Petrecca, Laura
• MITSUBISHI NAT'L ACCOUNT FINALLY LANDS AT DEUTSCH: SHOP PARLAYS ITS GALANT EFFORT INTO POSITION AS SINGLE AGENCY FOR CARMAKER.
  by Halliday, Jean; Petrecca, Laura
• TOYOTA'S STRATEGY.
• IN-STORE SIGNAGE USED.
• 2ND TIME'S THE CHARM?
• KOTEX, TAMPAX BATTLE SHARE DECLINES: KIMBERLY-CLARK TOUTS 'SAFETY ZONE'; P&G BREAKS FIRST ADS FROM BURNETT.
  by Neff, Jack
• KESHIN RECOGNIZED AS MVP -- BY MCCANN'S N.Y. OFFICE: 18-YEAR VETERAN GETS NEW CHIEF OPERATING OFFICER TITLE AFTER SPRINT, GATEWAY WINS.
  by Cardona, Mercedes M.
• Stand-up comedy, to name one.
• WEBSTAKES INTRODUCES OPT-IN MARKETING SERVICE: ANALYSTS SAY SWEEPSTAKES ARE GOOD AS LONG AS THEY DON'T HARM A BRAND.
  by Riedman, Patricia
• PUBLISHERS MUST SET RULES TO PRESERVE CREDIBILITY NEWS SITES OPENING STORES MIGHT BLUR THE LINES OF EDITORIAL/SALES.
  by Kilgore, Randy
• OMNICOM GROUP WANTS ALL OF U.K.'S ABBOTT MEAD VICKERS: AMV AGENCY TO REMAIN PART OF BBDO UNIT UNDER TERMS OF $600 MIL DEAL.
  by Bidlake, Suzanne
• 5% OR 50%? DEBATE STILL RAGES OVER CABLE FAIR SHARE: OPTIMIZERS SUGGEST BUDGET OF AT LEAST HALF, BUT BUYERS OFTEN BALK AT AMOUNT.(expanded use of brand advertising on cable television)(Abstract)
  by Mandese, Joe
• TIME WARNER EXPLORES MILLENNIUM PROGRAM: AD PACKAGES WOULD LINK TV, PRINT.
  by Ross, Chuck
• FAST FORWARD COMMITTEE READIES AD GUIDELINES: GROUPS SHOW UNPRECEDENTED COOPERATION.
  by Maddox, Kate
• MORE EFFECTIVE TARGETING.
• NICHE-MARKET FOCUS TAKES MULTICULTURAL AD SPOTLIGHT. ROUNDTABLE: THE MASS MARKET IS DEAD, AND EVERYONE'S TALKING ABOUT HOW TO REACH SEGMENTS; BUT SOME, LIKE PHARMACEUTICALS, MISS THE MARK (7/7).(panel discussion featuring Louis Carr, Gilbert Davila, and o
• PROFILE OF THE WEEK.
• U.S.-made Honda cars enter Japanese market.(Honda Motor Co. introduces new US-made cars in Japan)(Business Brief)(Brief Article)
• U.S. cautions Canada after ad curbs dropped.
• LINES BLUR BETWEEN DIGITAL AND 35MM.
• Oswald bids farewell to Ross Roy chief post.
• McCann unit adds direct shop Gillespie.
• NEW KRAFT CEREALS.
• SATURN FEE-BASED SINCE '90.
• BUILDING UP BLUE JEANS.
• Chupa-Chups to hear shops' final presentations.
• LATE NEWS.
• Snyder Communications acquires NRS.
• Oil giants' merger has agencies uncertain.
• WRIGHT'S LEGACY INCLUDES $30 MIL MEMORABILIA BIZ: DESIGNS OF FAMED ARCHITECT NOW LICENSED FOR CAPS, MOUSE PADS.
  by Littman, Margaret
• LAWSUIT: MENTHOL SMOKES ILLEGALLY TARGETED TO BLACKS; ACTIVISTS CHARGE MARKETING IS CIVIL RIGHTS VIOLATION.(Uptown Coalition for Tobacco Control and Health vs. major tobacco companies)
  by Teinowitz, Ira
• IN THE NEWS: SUE HARDIN - MAKING DATA COUNT AT YECK.
• IN L.A., WHERE DREAMS ARE FOR SALE AND HERB BARS ARE HOT.
  by Brady, James
• HOW THE MEDIA EDGE HAS CAUSED A REVOLUTION: A CONCEPT BORN AT AYER THRIVES AT Y&R.
  by McDonough, John
• LOGO IN THE CLOUDS.(Ammirati and Puis Inc. and Iridium SA gain success with online ad campaign)(Business Brief)
• AT&T JOINS WAVE OF MARKETERS HIDING IDS BEHIND NEW BRANDS: LUCKY DOG DIAL-AROUND SERVICE AIMS FOR VALUE-CONSCIOUS CROWD.(A T and T Corp. introduces new service )(Business Brief)(Brief Article)
  by Snyder, Beth
• CALENDAR.
• F.Y.I.
• CAMPBELL TESTS NEW LINE IN QUEST TO BOOST USAGE GARDEN CREATIONS IS `99% FAT FREE'.
  by Pollack, Judann
• NETS `YELLOW' WITH ENVY.
• CHRYSLER, MERCEDES STUDY MEDIA MERGER CONSOLIDATED BUYING WOULD ADD CLOUT AND SAVE MONEY.
  by Halliday, Jean
• `L.A. TIMES' CIRCULATION TOPS DAILY `N.Y. TIMES' `TIMES' STILL RETAINS LEAD AMONG SUNDAY NEWSPAPERS.
  by Kerwin, Ann Marie
• HUDSON TO PUT HER IMPRINT ON ALL PEPSI BRANDS NEW STRATEGY, MARKETING POST COMES AT TIME OF BROAD CHANGE FOR COMPANY.
  by Kramer, Louise
• NEW WEB21 BOOKMARK SERVICE AIDS ADVERTISERS USERS EASILY GET TO POPULAR SITES.
  by Riedman, Patricia
• SEEKING EXPANSIVE NETWORK.
• RETAILERS USE PROMOS, CHARITABLE CAMPAIGNS TO SPICE UP THEIR SALES.
  by Cuneo, Alice Z.
• GROWING INTEREST.
• AAF awards honor young achievers.
• Viagra generates hypefest in Australia.
• A MODEST PROPOSAL FOR CURBING 'ATTACK' ADS.
• FAST FORWARD REPORT CARD.
• NO STATISTICAL STUDY.
• FORD SWITCHES DIRECTIONS TO PUSH PRIMARY BRANDS: UMBRELLA TACTIC AIMS TO FORGE STRONGER ID FOR EACH CAR LINE.
  by Halliday, Jean
• COMINGS AND GOINGS.
• GM DEALERS TO AUTOMAKER: LEAVE OUR AD GROUPS ALONE: CAR MARKETER'S PLAN TO CUT UNITS COULD END IN COURT.
  by Chuck; Ross, Jean Halliday
• VIEWPOINT: APPEARANCES DO COUNT.(Column)
• CADILLAC TO POSITION SUV WITHIN MARQUE'S IMAGE: BERLIN SHOP GETS CALL FOR CREATIVE IDEA; LONGTIME SHOP DMB&B ALSO DOING WORK.
  by Halliday, Jean
• London Int'l rolls out Durex Comfort condom.
• 'DETOUR' CHIEF EVANS TAKES PREZ POST AT 'MOVIELINE': SHIFT COMES AS TITLES MULL MERGER.
  by Kerwin, Ann Marie
• P&G, J&J scrap disputed ad claims, NAD says.
• P&G ENTERS ICED COFFEE.
  by Kramer, Louise; Ross, Chuck

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