Advertising Industry
Industry: Email Alert RSS FeedAdvertising Age
View more issues:
Articles in November, 1998 issue of Advertising Age
- 75 YEARS OF Y & R.
-
POL AD SPENDING MAY FALL SHORT OF EXPECTATIONS: LATE STARTS BY CANDIDATES KEEP LEVEL DOWN EVEN WITH FINAL RUSH.(political advertisements for 1998 elections)
by Teinowitz, Ira - GUIDING Y&R THROUGH AN IPO INTO A NEW ERA: MESSRS. GEORGESCU AND VICK TALK ABOUT GOING PUBLIC, BRAND BUILDING AND Y&R'S 'WIRED' STRUCTURE OF COMMUNICATION DISCIPLINES.
-
AMMIRATI 'REINVENTS' AD AGENCY: SWEEPING EXEC CHANGES AIMED AT RECAPTURING ROLE OF CONSULTANTS.
by Petrecca, Laura - Tobacco ad ban moves ahead in South Africa.
-
SPRINT'S KELLY TACKLES NFL, AD CHALLENGES FACING BRAND: NEW STRATEGY PUSHING TELCO'S FULL PORTFOLIO OF PRODUCTS IS A TOP PRIORITY.(Sprint Corp. scored key ad account with National Football League)(Business Brief)(Advertorial)
by Snyder, Beth - LOSSES TO DIAL-AROUNDS.(A T and T will introduce new products)(Business Brief)(Brief Article)
-
STARCOM, TELEVEST LINK TO PURSUE UDV: $85 MIL MEDIA PITCH MAY PRESAGE LARGER U.S. ALLIANCE.
by Arndorfer, James B.; Ross, Chuck - Hershey shuffles managers' roles.(Hershey Foods Corp. makes management changes)(Executive Changes)(Brief Article)
-
AN RX FOR WHAT AILS AGENCIES BETTER PAY, BETTER TRAINING, LESS FOCUS ON CREATIVE.
by Levine, Harold -
CBS LOOKING TO APFELBAUM FOR NETWORK BOOST KARMAZIN TAPS TDI EXECUTIVE TO BUILD AN AGGRESSIVE SALES ATTITUDE.
by Ross, Chuck - BITCHY SONGS, GOOD CAMPAIGN.
-
MILLER SOUNDS LAST CALL FOR ITS EDGY BEER ADS CAMPAIGNS FROM FALLON, WIEDEN FAIL TO BOOST SALES FOR LITE OR MGD.
by Arndorfer, James B. -
TRAFFIC JAM: AUTOS PLY THE WAY ATOP NATION'S LEADING BRANDS.
by Endicott, R. Craig -
VIRGIN COLA OFFERS ITS SOAPBOX TO REAL PEOPLE IN 8 MARKETS.
by Fitzgerald, Kate - OUTSIDE SERVERS A SURPRISE.
-
TWO P&G MAKEUP LINES TO BLOOM IN THE SPRING: OLAY EXTENSION TO GET $65 MIL; FACTOR LINKS TO THE STARS.
by Cardona, Mercedes M.; Neff, Jack - DRI'S TRACK RECORD.
- O'NEILL TAPPED FOR SALES POST.
-
NEW REMEDIES FOR KIDS: YUMMY, FUNNY MEDICINES; BUBBLE GUMS AND LOLLIPOPS DELIVER DOSES, FROM KIDS-EEZE TO GET BETTER BEAR.
by Petrecca, Laura -
MITSUBISHI NAT'L ACCOUNT FINALLY LANDS AT DEUTSCH: SHOP PARLAYS ITS GALANT EFFORT INTO POSITION AS SINGLE AGENCY FOR CARMAKER.
by Halliday, Jean; Petrecca, Laura - TOYOTA'S STRATEGY.
- IN-STORE SIGNAGE USED.
- 2ND TIME'S THE CHARM?
-
KOTEX, TAMPAX BATTLE SHARE DECLINES: KIMBERLY-CLARK TOUTS 'SAFETY ZONE'; P&G BREAKS FIRST ADS FROM BURNETT.
by Neff, Jack -
KESHIN RECOGNIZED AS MVP -- BY MCCANN'S N.Y. OFFICE: 18-YEAR VETERAN GETS NEW CHIEF OPERATING OFFICER TITLE AFTER SPRINT, GATEWAY WINS.
by Cardona, Mercedes M. - Stand-up comedy, to name one.
-
WEBSTAKES INTRODUCES OPT-IN MARKETING SERVICE: ANALYSTS SAY SWEEPSTAKES ARE GOOD AS LONG AS THEY DON'T HARM A BRAND.
by Riedman, Patricia -
PUBLISHERS MUST SET RULES TO PRESERVE CREDIBILITY NEWS SITES OPENING STORES MIGHT BLUR THE LINES OF EDITORIAL/SALES.
by Kilgore, Randy -
OMNICOM GROUP WANTS ALL OF U.K.'S ABBOTT MEAD VICKERS: AMV AGENCY TO REMAIN PART OF BBDO UNIT UNDER TERMS OF $600 MIL DEAL.
by Bidlake, Suzanne -
5% OR 50%? DEBATE STILL RAGES OVER CABLE FAIR SHARE: OPTIMIZERS SUGGEST BUDGET OF AT LEAST HALF, BUT BUYERS OFTEN BALK AT AMOUNT.(expanded use of brand advertising on cable television)(Abstract)
by Mandese, Joe -
TIME WARNER EXPLORES MILLENNIUM PROGRAM: AD PACKAGES WOULD LINK TV, PRINT.
by Ross, Chuck -
FAST FORWARD COMMITTEE READIES AD GUIDELINES: GROUPS SHOW UNPRECEDENTED COOPERATION.
by Maddox, Kate - MORE EFFECTIVE TARGETING.
- NICHE-MARKET FOCUS TAKES MULTICULTURAL AD SPOTLIGHT. ROUNDTABLE: THE MASS MARKET IS DEAD, AND EVERYONE'S TALKING ABOUT HOW TO REACH SEGMENTS; BUT SOME, LIKE PHARMACEUTICALS, MISS THE MARK (7/7).(panel discussion featuring Louis Carr, Gilbert Davila, and o
- PROFILE OF THE WEEK.
- U.S.-made Honda cars enter Japanese market.(Honda Motor Co. introduces new US-made cars in Japan)(Business Brief)(Brief Article)
- U.S. cautions Canada after ad curbs dropped.
- LINES BLUR BETWEEN DIGITAL AND 35MM.
- Oswald bids farewell to Ross Roy chief post.
- McCann unit adds direct shop Gillespie.
- NEW KRAFT CEREALS.
- SATURN FEE-BASED SINCE '90.
- BUILDING UP BLUE JEANS.
- Chupa-Chups to hear shops' final presentations.
- LATE NEWS.
- Snyder Communications acquires NRS.
- Oil giants' merger has agencies uncertain.
-
WRIGHT'S LEGACY INCLUDES $30 MIL MEMORABILIA BIZ: DESIGNS OF FAMED ARCHITECT NOW LICENSED FOR CAPS, MOUSE PADS.
by Littman, Margaret -
LAWSUIT: MENTHOL SMOKES ILLEGALLY TARGETED TO BLACKS; ACTIVISTS CHARGE MARKETING IS CIVIL RIGHTS VIOLATION.(Uptown Coalition for Tobacco Control and Health vs. major tobacco companies)
by Teinowitz, Ira - IN THE NEWS: SUE HARDIN - MAKING DATA COUNT AT YECK.
-
IN L.A., WHERE DREAMS ARE FOR SALE AND HERB BARS ARE HOT.
by Brady, James -
HOW THE MEDIA EDGE HAS CAUSED A REVOLUTION: A CONCEPT BORN AT AYER THRIVES AT Y&R.
by McDonough, John - LOGO IN THE CLOUDS.(Ammirati and Puis Inc. and Iridium SA gain success with online ad campaign)(Business Brief)
-
AT&T JOINS WAVE OF MARKETERS HIDING IDS BEHIND NEW BRANDS: LUCKY DOG DIAL-AROUND SERVICE AIMS FOR VALUE-CONSCIOUS CROWD.(A T and T Corp. introduces new service )(Business Brief)(Brief Article)
by Snyder, Beth - CALENDAR.
- F.Y.I.
-
CAMPBELL TESTS NEW LINE IN QUEST TO BOOST USAGE GARDEN CREATIONS IS `99% FAT FREE'.
by Pollack, Judann - NETS `YELLOW' WITH ENVY.
-
CHRYSLER, MERCEDES STUDY MEDIA MERGER CONSOLIDATED BUYING WOULD ADD CLOUT AND SAVE MONEY.
by Halliday, Jean -
`L.A. TIMES' CIRCULATION TOPS DAILY `N.Y. TIMES' `TIMES' STILL RETAINS LEAD AMONG SUNDAY NEWSPAPERS.
by Kerwin, Ann Marie -
HUDSON TO PUT HER IMPRINT ON ALL PEPSI BRANDS NEW STRATEGY, MARKETING POST COMES AT TIME OF BROAD CHANGE FOR COMPANY.
by Kramer, Louise -
NEW WEB21 BOOKMARK SERVICE AIDS ADVERTISERS USERS EASILY GET TO POPULAR SITES.
by Riedman, Patricia - SEEKING EXPANSIVE NETWORK.
-
RETAILERS USE PROMOS, CHARITABLE CAMPAIGNS TO SPICE UP THEIR SALES.
by Cuneo, Alice Z. - GROWING INTEREST.
- AAF awards honor young achievers.
- Viagra generates hypefest in Australia.
- A MODEST PROPOSAL FOR CURBING 'ATTACK' ADS.
- FAST FORWARD REPORT CARD.
- NO STATISTICAL STUDY.
-
FORD SWITCHES DIRECTIONS TO PUSH PRIMARY BRANDS: UMBRELLA TACTIC AIMS TO FORGE STRONGER ID FOR EACH CAR LINE.
by Halliday, Jean - COMINGS AND GOINGS.
-
GM DEALERS TO AUTOMAKER: LEAVE OUR AD GROUPS ALONE: CAR MARKETER'S PLAN TO CUT UNITS COULD END IN COURT.
by Chuck; Ross, Jean Halliday - VIEWPOINT: APPEARANCES DO COUNT.(Column)
-
CADILLAC TO POSITION SUV WITHIN MARQUE'S IMAGE: BERLIN SHOP GETS CALL FOR CREATIVE IDEA; LONGTIME SHOP DMB&B ALSO DOING WORK.
by Halliday, Jean - London Int'l rolls out Durex Comfort condom.
-
'DETOUR' CHIEF EVANS TAKES PREZ POST AT 'MOVIELINE': SHIFT COMES AS TITLES MULL MERGER.
by Kerwin, Ann Marie - P&G, J&J scrap disputed ad claims, NAD says.
-
P&G ENTERS ICED COFFEE.
by Kramer, Louise; Ross, Chuck
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article



