Y&R AT 75: THE TWO-MAN SHOP THAT BEGAN WITH A SHOELACE ACCOUNT HAS GROWN TO BECOME A "WIRED," INTEGRATED MARKETING GLOBAL GOLIATH (1/4).

Advertising Age,  November, 1998  by McDonough, John

Tags: agency, marketing, Wired Inc., Young & Rubicam

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For an agency that has lived in one house for all but the first five of its 75 years, Young & Rubicam seems relatively free of ghosts. Though many surely haunt the narrow halls of its quarters at 285 Madison Ave., and especially the southwest corner office of the sixth floor where every CEO in the agency's history has sat, they've kept their opinions to themselves.

This is especially remarkable, because by the time the present CEO, Peter Georgescu, was sewing on his senior VP stripes in the mid '70s, every CEO in the company's 50-plus-year history was still alive, including ...

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