ONLINE SUPPORT.(Ammirati and Puris Inc.'s APL Digital reports great success with Iridium SA's Web site)(Business Brief)(Brief Article)

Advertising Age, November, 1998

Now that the service is live and the front-end branding and awareness have been initiated through traditional media placements, Ammirati's interactive group, APL Digital, New York, is gearing up for a serious sales and support effort online.

"The Web site will be the proof of the promise," Brian Cauley, president of APL Digital, said of the Iridium site (www.iridium.com), which is expected to generate a large portion of sales leads given its tech-savvy customers. The service is being sold through roughly 250 distributors, such as Motorola Cellular Services and other resellers.