'Financial Times' online edition taps Clarity.

Advertising Age, November, 1998

[london] The Financial Times' Internet edition, FT.com, named Clarity Communications to mount a series of marketing campaigns to promote the Web site online. Initially, Clarity will provide strategic consultancy on the FT.com business and the development of new revenue streams. It will then focus on creating and buying online marketing campaigns.

"The next year or so will be critically important to FT.com as we build the site into an even richer environment for gathering business intelligence and go after a bigger slice of the American market," said Yehuda Shapiro, head of marketing at Financial Times Electronic Products. FT.com claims 1.2 million registered users in 210 countries.