Advertising Industry
Industry: Email Alert RSS FeedVisa to launch debit card in India.
Advertising Age, November, 1998
[bombay] Visa International by mid-December will launch its first debit card in India after introducing the product this month in other parts of Asia. Negotiations are under way with several Indian banks to launch the Visa debit card in a market that so far has seen only credit and charge cards.
Visa trails behind MasterCard International in India and China despite being the overall Asian leader.
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