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Industry: Email Alert RSS FeedKirshenbaum snares DLJ's $30 mil acc't.
Advertising Age, December, 1998
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DLJdirect, Jersey City, N.J., chose Kirshenbaum Bond & Partners, New York, for its estimated $30 million account. Other finalists were said to include Deutsch and Angotti, Thomas, Hedge. About two-thirds of the budget will go to traditional advertising with the remainder for online ads. The account of Donaldson Lufkin & Jenrette's online brokerage service was previously handled by the Romann Group, which did not participate in the review.
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