Advertising Industry
Industry: Email Alert RSS FeedBBDO using AdMaximize to track banner ads.
Advertising Age, December, 1998
BBDO Worldwide, New York, will use i33's AdMaximize service to track banner ads and interactive campaigns for selected clients, including Visa USA, General Electric Co., M&M/Mars and others. AdMaximize is an ad serving solution that tracks and reports on click-throughs, lead generation, customer acquisition and sales to help clients determine return on investment for ad campaigns.
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