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Articles in January, 1999 issue of Advertising Age

• FEDEX DELIVERS NEW ADS VIA COLLEGE BOWL BLITZ: DELIVERY SERVICE STRESSES GLOBAL REACH IN LATEST COMMERCIALS.
  by Salomon, Alan
• PFIZER DEPOSITS $200 MIL AT CARAT IN CONSOLIDATION: SHIFT TO DIRECT RESPONSE PROMPTED MEDIA-BUYING REVIEW.
  by Ross, Chuck
• IN REAL 'BUD BOWL,' BUD LIGHT GAINING ON ITS PARENT BREW: SUPERMARKET ALES TREND INDICATES BRAND MAY SUPPLANT BUD AS NO. 1.
  by Arndorfer, James B.
• WPP TRIES TO BEEF UP JWT VIA BAY AREA ACQUISITIONS: DIRECT SHOPS SEEN AS CRUCIAL BUILDING BLOCKS FOR AD AGENCY'S FUTURE OPERATION.
  by Carol; Krol, Alice Z. Cuneo
• 'NV'S' BIGGEST CHALLENGE.
• ACURA GEARS UP FOR REGIONAL MARKETING.
  by Rechtin, Mark
• KITCHENAID SLICES INTO INT'L PASTRY CONTEST.
• F.Y.I.
• CUSTOMER CARE A BIG PART OF LOCKHART'S NEW AT&T JOB: EX-BANKING EXEC NOW FIRST CHIEF OF MARKETING FOR TELECOM'S POWERHOUSE.
  by Arndorfer, James B.
• RATINGS DON'T GUARANTEE PRICE.(pricing of television commercials placed during television programs)
• P&G PUSHES WEB AD SELLERS TO SWALLOW LOW-BALL RATES.
  by Chuck; Ross, Kate Maddox
• AD TEAM ACTION.
• TIME WARNER, DODGE SIGN $15 MIL DEAL: CROSS-MEDIA AD PACKAGE TIED TO 'SPORTS ILLUSTRATED'.
  by Halliday, Jean
• WHEN EMPLOYEES DON'T GET IT, BRANDING EFFORTS ARE IN VAIN.
  by Donaton, Scott
• NEW HAIR COLOR LEADS REVLON ONSLAUGHT: SUPER LUSTROUS LINE WILL BE HAIRCARE MARKETER'S 5TH.
  by Cardona, Mercedes M.
• Troubled Salt Lake City Olympics add 2 sponsors.
• MASTERCARD TO OFFER TRACKING TOOLS: VENTURE WITH WPP UNIT TARGETS RETAILERS, AGENCIES.
  by Snyder, Beth
• PAPA JOHN'S BLASTS RIVAL PIZZA HUT'S AD IMAGERY: COMMERCIAL USES FOOTAGE FROM SMALLER CHAIN'S SPOT.
  by Kramer, Louise
• COMPAQ SIZZLES, MCD'S COOLS: DDB NEEDHAM WORLDWIDE AGENCY RATING: 2-1/2 STARS.
• BUILDING ON A BEVY OF GOOD NEWS: Y&R ADVERTISING -- AGENCY RATING: 3-1/2 STARS.
• Contact lens marketer narrows review.
• STOPPING FOR A BARGAIN.
• BEING CREATIVE AND EFFECTIVE.
  by Krol, Carol
• YESTERDAZE.
• DreamWorks gives GSD&M more ad work.
• CNN SET TO AWARD $10 MIL ACCOUNT TO HILL HOLLIDAY.
• True North sues Publicis over merger of units.
• BRANDS STAYING SEPARATE.
• CLOW AND OUT:.
• Coke plans casual line of Coca-Cola Ware clothes.
• Clairol launches skincare line under Herbal Essences brand.
• Chase, AmEx settle suit; promotion proceeds.
• 'USA TODAY' FEEDING ON FAST-FOOD ADS' BUZZ: BURGER KING LEADS CHAINS IN USING PAPER FOR NATIONAL IMPACT.
  by Kramer, Louise
• MICROSOFT UNROLLING BROAD SIDEWALK ADS: ONE THEME USED IN TRADITIONAL AND ONLINE EXECUTIONS.
  by Johnson, Bradley
• A SORRY TALE: WHY AD SHOPS PLAY CATCH-UP IN NEW MEDIA.
  by Donaton, Scott
• HOME IMPROVEMENT SITES DRILL FRESH ONLINE NICHE: IMPROVENET, HOMEPORTFOLIO ATTRACT PROSPECTS.
  by Riedman, Patricia
• OBERTO'S 'SNACK ATTACK' FIGHTS TO BOLSTER REPUTATION OF JERKY.
  by Fitzgerald, Kate
• SAYING GOODBYE TO HOLLYWOOD: AFTER TWO FAILED TOY VENTURES TIED TO BOX-OFFICE FLOPS 'GODZILLA' AND 'BABE' II, LICENSING COMPANY EQUITY MARKETING DECIDED IT HAS NO BUSINESS IN SHOW BUSINESS.
  by Friedman, Wayne
• RODALE HEIR TENDS NEW UNIT DEVOTED TO ORGANIC LIVING: DIVISION WILL HOUSE REVAMPED TITLE 'ORGANIC GARDENING'.
  by Krol, Carol
• BEIERSDORF PLANS $30 MIL IN ADS FOR NIVEA LAUNCHES: VISAGE Q10 LINE HITS TV, PRINT STARTING IN APRIL.
  by Cardona, Mercedes M.
• TOP 50 SYNDICATED SHOWS RANKED BY AD PRICE.
• PEPE TO HEAD TIME WARNER PUSH INTO E-COMMERCE.
• UPN, AOL TEAM UP FOR 'DILBERT': INTERNET SERVICE TO RUN PROMOS DURING TV CREDITS.
  by Friedman, Wayne
• EURO RSCG NEAR DEAL TO ACQUIRE JORDAN MCGRATH: AGENCY'S P&G, HEALTHCARE WORK MAKE IT ALLURING.
  by Judann; Pollack, Laura Petrecca
• VOLVO READY TO ACT ON LEADS AFTER INFOMERCIAL SUCCESS: AUTO MARKETER SAYS FOLLOW-UP IS KEY AS 4,000 VIEWERS CALL IN.
  by Halliday, Jean
• LOUIE BUILDS AN EMPIRE: GOODBY, SILVERSTEIN & PARTNERS AGENCY RATING: 3-1/2 STARS.
• PRIVATE GREETINGS.
• ONCE UPON A TIME, NIKE, WIEDEN & KENNEDY AND MICHAEL JORDAN WEREN'T YET A TEAM. IN THIS EXCERPT FROM HIS NEW BOOK, DAVID HALBERSTAM DESCRIBES HOW IT ALL CAME TOGETHER, WITH A YOUNG FILMMAKER.: BIRTH OF AN ICON.
• WHOLE EGG THEORY FINALLY FITS THE BILL FOR Y&R CLIENTS: GLOBAL AGENCY NETWORK OF THE YEAR: TEAM SPACE SYSTEM A WINNER FOR CITIBANK, OTHERS SET TO FOLLOW.
  by Snyder, Beth
• WILL IT TAKE A PARTNER?: BATES USA -- AGENCY RATING: 2 STARS.
• QUINLAN LEAVES AS AYER CEO TO FORM NEW MACMANUS UNIT: CASEY SUCCEEDS EXEC, WHO PLANS CONSULTANCY ON WOMEN'S ISSUES AND MARKETING.
  by Petrecca, Laura
• Starcom will open Internet media unit.
• IMAGE OF THE WEEK:.
• Chinese to place ads on video compact discs.
• STAGING NEW FLAVORS OF MIRACLE WHIP.
• Bell Atlantic turns to roster shops for project.
• CREME DE LA LIFESAVERS:.
• Miller set to pick new direction for Lite.
• EXPANSION AT TOWNSEND.
• THESTREET.COM SENDS ADS VIA WIRELESS PHONES.
• Henkel gives Needham $15 mil in int'l work.
• U S West ready with spring campaign.
• GSD&M CAPTURES GERMAN ADS FOR WAL-MART.
• E-COMMERCE HITS IT BIG THIS HOLIDAY: TOYS, APPAREL THE BIG WINNERS.
  by Maddox, Kate
• HILFIGER'S '99 RESOLUTION: ROCK ON -- PHONE CALL WITH JAGGER GETS STONES ON BOARD FOR DESIGNER'S CAMPAIGN.
  by Cardona, Mercedes M.
• SORRELL VISIT SOON.
• BANK ONE $60 MILLION REVIEW SET; MARTIN OUT.
  by Beth; Snyder, James B. Arndorfer
• ARF FORUM EXAMINES INTERNET RESEARCH EFFECTIVENESS.
  by Maddox, Kate
• APPLE FOLLOWS MICRON'S LEAD.
• MAD. AVE. MEETS MISCHA; REALITY TRIP: AN AMERICAN ADMAN'S SOJOURN IN THE OLD SOVIET EMPIRE.
  by Metter, Bert
• SELF-REGULATION URGED TO PREVENT BIAS IN AD BUYING: FCC SUPPORTS VOLUNTARY CODE LIMITING OPTIONS IN MEDIA PLANS.
  by Teinowitz, Ira
• SEAGRAM'S GIN ADS CROSS RACIAL LINES WITH HIP-HOP.
  by Arndorfer, James B.
• CANDIDATES EYE EARLY NETWORK TV: 'REGIONAL PRIMARIES' MAKE SUCH BUYS ATTRACTIVE TO PRESIDENTIAL HOPEFULS.
  by Teinowitz, Ira
• WAITING FOR BUSH.
• SMARTBROWSING, AUTOSEARCH.(Centraal offers RealNames service, allowing easier searching in browsers)
• VEERING FROM MIDDLE OF THE ROAD: GREY ADVERTISING -- AGENCY RATING: 2 STARS.
• RINEY SETS SAIL UNDER NEW OWNERS: PUBLICIS & HAL RINEY AGENCY RATING: 2-1/2 STARS.
• INTEL DEPLOYS $100 MIL FOR PENTIUM III: SUPER BOWL TEASER ADS WILL SET STAGE FOR MARCH INTRODUCTORY BLITZ.
  by Johnson, Bradley
• AD AGENCIES AND THE WEB.
• PETERSEN TEAM EXPECTED TO REUNITE FOR DEALS.
  by Kerwin, Ann Marie

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