NEW BATES AGENCY WINS BRAZIL BEER ACC'T.

Advertising Age, January, 1999

[Sao Paulo] Newcomm Bates has pulled in the $70 million Cervejarias Kaiser beer account for Brazil, following a pitch against five other agencies. The Kaiser brewery, No. 3 in the market, is partially owned by Heineken -- a Bates client in Asia -- but the Brazilian business was won on the local agency's creative work, said Michael Bungey, chairman-CEO of Bates Worldwide.

Incumbents Young & Rubicam and Duailibi Petit Zaragoza Propaganda were among the other agencies that vied for the account. Bates just completed the purchase of 32% of Newcomm Communicacao Total Limitada last week.