Advertising Industry
Industry: Email Alert RSS FeedUPN, AOL TEAM UP FOR 'DILBERT': INTERNET SERVICE TO RUN PROMOS DURING TV CREDITS.
Advertising Age, January, 1999 by Friedman, Wayne
UPN and America Online are linking up for an unusual national promotion to launch the broadcast network's highly touted new animated series, "Dilbert."
In the deal, AOL will get to air messages during the "squeezed" credits that appear at the end of UPN's prime-time shows starting this week.
"Squeezed" credits put the show's credits on one side of the screen in order to promote upcoming shows on the other side. Ironically, the squeezed credits also are used to segue smoothly from one show to another and to avoid regular full-length commercial messages and reduce clutter.
During its messages, AOL will be touting an online chat with comic strip creator Scott Adams on Jan. 24, with 10 messages running across UPN's prime-time lineup.
...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
