Advertising Industry
Industry: Email Alert RSS FeedFORD DEPOSITING COMBINED YELLOW PAGES ACC'T AT TMP: ROPES SAYS MORE CONSOLIDATION COULD BE POSSIBLE.
Advertising Age, January, 1999 by Halliday, Jean
Ford Motor Co. is consolidating its Yellow Pages advertising at TMP Worldwide, New York.
The auto marketer moved its Lincoln Mercury Co. and Mazda North American Operations' U.S. Yellow Pages accounts to the shop late last year, without reviews. TMP has handled Ford Division's Yellow Pages business for 25 years.
The latest assignments include dealer ads.
COULD BE MORE AHEAD
David Ropes, director of corporate advertising and integrated marketing at Ford, indicated the two brands' move to TMP is likely to be followed by others.
OgilvyOne, New York, currently handles Yellow Pages for Ford's Jaguar Cars North America; Ford's Hertz Corp. rental car unit is handled by Barry Network, Dayton, Ohio.
A glitch for the Hertz...
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