MARKETERS BOOST POPE'S VISIT TO MEXICO WITH TIE-INS: FRITO-LAY UNIT, PEPSI HELP EASE COSTS; CHURCH DEFENDS METHOD.

Advertising Age,  January, 1999  by Sutter, Mary

Tags: PepsiCo, pope

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[mexico city] Taking the pope on tour is a costly trip. And the selling of Pope John Paul II's $2 million four-day visit to Mexico generated a great deal of controversy in the country, where more than 85% of the population identifies itself as Catholic.

The pope heads for the U.S. on Jan. 26, to give a mass in St. Louis.

All kinds of trinkets and souvenirs are available from street vendors, as during the pope's previous three visits here. But new this time around is multinational marketer involvement, including holy pictures of the pope packaged inside potato chip bags from ...

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