Advertising Industry
Industry: Email Alert RSS FeedAYER'S P&G BRANDS MAY SHIFT TO SISTER SHOP DMB&B.
Advertising Age, February, 1999
[new york] Executives at MacManus Group are considering consolidating N.W. Ayer & Partners' Procter & Gamble Co. accounts at Ayer sister agency D'Arcy Masius Benton & Bowles. The movement of P&G brands- including Folgers, Puffs and Hawaiian Punch-to DMB&B would free Ayer up to compete in categories opened up under P&G's redefined conflict policy. Executives close to the agency said the move is also part of a plan to reposition Ayer as a creative shop rather than a full-service agency. Ayer executives declined comment while a P&G spokeswoman said, "We're going to continue to work with our agencies and our brands to figure out what is right for each individual brand."
Mercedes-Benz ready
to cut Lowe loose
[montvale, n.j.]...
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