Advertising Industry
Industry: Email Alert RSS FeedHEARST TIES KNOT WITH TINA AS PARTNER IN TALK MEDIA: MAGAZINE JOINT VENTURE DISCUSSIONS BEGAN LAST FALL.
Advertising Age, February, 1999 by Marie Kerwin, Ann
New York City's posh Stanhope Hotel, a prime people-watching spot across from Central Park and the Metropolitan Museum of Art, can now boast it is the birthplace of Talk.
In a private room at the Stanhope just days after Thanksgiving, Hearst and Miramax executives huddled to determine the future of Tina Brown's brainchild -- one of the most anticipated magazine launches in years. (Their talks were first reported Jan. 18 in Advertising Age.)
SEARCH IS OVER
After failed attempts to form alliances with Time Warner and Hachette Filipacchi Magazines, Talk Media was still in need of a partner to help kick off its 500,000-circulation general-interest monthly this fall.
Last July, Ms. Brown, then editor of The New Yorker, and partner Ron...
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