Advertising Industry
Industry: Email Alert RSS FeedWOMEN.COM EYES 6 SHOPS FOR ACC'T: $15 MIL TO FORTIFY UNIFIED STRATEGY.
Advertising Age, March, 1999 by Gilbert, Jennifer
Women.com Networks wants more women to come on over.
The online women's community is seeking an ad agency to take that invitation to consumers with an estimated $15 million branding campaign.
The company has narrowed its list of contenders to six shops: CKS Group, Cupertino, Calif., and San Francisco-based shops Citron Haligman Bedecarre, DDB Needham Worldwide, Goldberg Moser O'Neill, Saatchi & Saatchi and Y&R Advertising.
The branding push, which would include TV, radio, print and outdoor, comes as Women.com continues to position itself as the pre-eminent source of information for women surfing the Web.
"We are looking now for an agency to [guide] our overall strategy of continuing to build Women.com among female consumers,...
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