Advertising Industry
Industry: Email Alert RSS FeedBMW'S MGM PROMOTION DEAL PUTS 007 IN Z8 DRIVER'S SEAT: $20 MIL BACKS SLEEK ROADSTER INVOLVED IN NEW JAMES BOND FILM.
Advertising Age, March, 1999 by Friedman , Wayne; Halliday, Jean
BMW AG has struck a $20 million promotion deal extending its franchise in James Bond movies.
The promotion tying in with Metro-Goldwyn-Mayer's "The World Is Not Enough," arriving in theaters Nov. 19, will pave the way for BMW's latest sports car, the Z8. The sleek $100,000-plus roadster will bow late this year.
In 1995, BMW launched the Z3, its modest return to the sports car field, with MGM's "GoldenEye," the first of the James Bond movies to star Pierce Brosnan.
"We are very excited to have BMW back as our partner again," said Keith Snelgrove, senior VP of worldwide promotions for MGM.
Mr. Snelgrove wouldn't reveal details of the promotion, except to say that the Z8, like other BMW cars before it, would be in the movie, with...
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