Advertising Industry
Industry: Email Alert RSS FeedFAST GUIDELINES TRY TO CLEAR CONFUSION.
Advertising Age, March, 1999 by Aho-Williamson, Debra
Industry group FAST today unveils a new set of Internet advertising guidelines it hopes will ease confusion about rich media.
FAST, representing advertisers, agencies and publishers, recommends four ad- unit categories for advertisers to use online:
* Banner.
* Banner with daughter window, defined as a larger ad unit that appears with a related banner.
* Pop-up, including transitional pop-up, a unit larger than a banner but smaller than full screen.
* Interstitial, a full-screen ad.
Each ad type is further broken down for a total of 22 variations. FAST also recommends that ads should download in six seconds or less and have an obvious way for a consumer to close them.
Like previous ad guidelines issued by...
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