'FORTUNE' IS DEFINITELY SEXY, BUT BIZ BOOK IS NOT STUPID - BEST MAGAZINE: HUEY CAPTURES THE COLOR AND THE SUBSTANCE OF THE BUSINESS WORLD, AND IT PAYS OFF.

Advertising Age, March, 1999 by Case, Tony

In the four years since Fortune's Managing Editor John Huey took the helm of the Time Inc. title, the publication has become the most provocative in its category. And readers and advertisers are responding.

"Obviously, it all starts with the editorial, and they have a stellar group over there," says Keith Ferrazzi, chief marketing officer of Deloitte & Touche Consulting Group, which increased its business with Fortune in 1998. "They have individuals who really know how to speak in business language."

ATYPICAL OF GENRE

Fortune delivers lively writing and sharp visuals -- atypical of its genre. The University of Missouri School of Journalism, which just named Fortune one of the "25 Best Magazines in America," notes it "covers business with...

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