Advertising Industry
Industry: Email Alert RSS FeedRICH MEDIA BOOSTS PERFORMANCE OF ADS.
Advertising Age, March, 1999
Wired Digital, in conjunction with researcher Millward Brown Interactive, today releases results of a study showing that rich media used in online ads significantly boosts campaign performance. The study, which tracked online ad performance for Intel Corp., Novell and barnesandnoble.com, found rich media increased brand perception (Novell, for example, saw a 32% increase) and click-through rates (340% increase on average).
NBC Interactive partners with 24/7 Media on sales
NBC Interactive Neighborhood and ad network 24/7 announced a three-year agreement to create a nationwide ad sales force focused on the convergence of TV and the Internet at the local level. The venture will create multimedia sponsorship programs for major-market local advertisers,...
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