Advertising Industry
Industry: Email Alert RSS FeedDELL SHOPS CONSUMER PC ACCOUNT: FRUSTRATED INCUMBENT GOLDBERG WILL DEFEND $30 MILLION ASSIGNMENT.
Advertising Age, March, 1999 by Cuneo, Alice Z.; Johnson, Bradley
Dell Computer Corp. is reviewing its $30 million consumer account in a sign it intends to get more aggressive in a category where it is outmarketed by rival Gateway.
The account for the Home & Small Business Group represents one-third of the $90 million in Dell billings at Goldberg Moser O'Neill, San Francisco.
Goldberg, Dell's agency since 1988, is working to defend the business, though there's speculation the agency could resign because of recent frustrations with Dell assignments. Chairman-CEO Fred Goldberg was not available for comment.
AT LEAST 5 CONTENDERS
Other agencies invited to pitch are BBDO Worldwide, New York and San Francisco; Ammirati Puris Lintas, New York; Temerlin McClain, Irving, Texas; and one or two other shops,...
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