Advertising Industry
Industry: Email Alert RSS FeedIBM STEPS UP ON PRIVACY.
Advertising Age, April, 1999
Congratulations to IBM Corp. for taking the lead among Internet advertisers in prodding Web sites to adopt privacy policies and to clearly disclose them to Web users. Now it's time for Microsoft Corp., Intel Corp., Procter & Gamble Co. and other major Web advertisers to follow IBM's lead and get more sites to address the privacy issue.
IBM's decision to spend its Web ad dollars in North America only with sites that present a clearly stated privacy policy immediately gets the attention of site operators and is a big step in the right direction. Given the unsettled state of privacy protections on the Web, consumers have good reason to be confused-and concerned-about what happens with their personal information when they visit Web sites. It's a problem technology...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
- Samsung Mobile Highlights Mobile Innovation and Leadership at International CES 2010
- Qosmos Gains Momentum with Network Intelligence Technology
- Graphic.ly Debuts in Microsoft’s Keynote Address at Consumer Electronics Show
- Research and Markets: Construction Site Supplies Market in Russia: a Comprehensive Business Report
- Research and Markets: Overview of the Business & Enterprise Application Software and Services Market in Developed Asia-Pacific
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- Using object-oriented analysis and design over traditional structured analysis and design
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
