AGENCIES LOCKED IN HIGH-TECH MUSICAL CHAIRS `WINTEL' CHILL FACTOR: GIANTS JOIN RUSH OF AD CHANGES IN PC INDUSTRY.

Advertising Age, April, 1999 by Johnson, Bradley

The PC world is ruled by "Wintel." So it's a remarkable event when Windows and Intel switch agencies within the same month. But that's only the beginning of the technology ad agency shuffle of 1999.

While tech accounts often shift when companies get in trouble, the latest action is unusual for the number of blue-chip, red-hot names making a move.

Microsoft Corp., one half of the Wintel bloc, is doing a closed review for an agency to handle U.S. advertising for Windows software, business sure to be worth tens of millions of dollars when Windows 2000 arrives next year. Intel Corp., the other half, moved its estimated $25 million business-to-business work at the beginning of the month to Messner Vetere Berger McNamee Schmetterer/Euro RSCG, the New York...

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