BANK ONE LACKS KILLER APP.

Advertising Age,  April, 1999  by Carmichael, Matt

Tags: Bank One Corp., killer application

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Marketer: Bank One Corp.

Where to find it: Excite.com

Critique: In a competitive space such as online banking, little differences like a few bucks a month can add up to big gaps in service.

Bank One's current ads mine the ever growing list of short-sighted quotes about the future of technology like the popular Bill Gates snippet from 1981, "640K ought to be enough for anybody."

The monochromatic banners encourage consumers to embrace the future of banking by drawing an awkward faux-parallel between executives leading their multibillion-dollar companies astray and ...

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