Advertising Industry
Industry: Email Alert RSS FeedBANK ONE LACKS KILLER APP.
Advertising Age, April, 1999 by Carmichael, Matt
Marketer: Bank One Corp.
Where to find it: Excite.com
Critique: In a competitive space such as online banking, little differences like a few bucks a month can add up to big gaps in service.
Bank One's current ads mine the ever growing list of short-sighted quotes about the future of technology like the popular Bill Gates snippet from 1981, "640K ought to be enough for anybody."
The monochromatic banners encourage consumers to embrace the future of banking by drawing an awkward faux-parallel between executives leading their multibillion-dollar companies astray and a regular bank customer who still pays their $42 gas bill with an archaic check. Can you believe it? In 1999?
But Bank One should look at its own online banking...
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