Advertising Industry
Industry: Email Alert RSS FeedP&G's Cover Girl brand tunes up fall promo.
Advertising Age, April, 1999
Procter & Gamble Co. will launch a music-inspired promotion called Rhythm & Blues for its back-to-school Cover Girl collection. Cover Girl will give away CDs featuring spokeswoman and singer Brandy and other musicians with a $10 purchase. The promotion will be part of a larger campaign breaking in August from Grey Advertising, New York, that will include print in teen magazines and in-store displays.
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