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Industry: Email Alert RSS FeedSERVING SAMMY SOSA.(baseball star appears in McDonald's commercial)(Brief Article)
Advertising Age, April, 1999
McDonald's Corp. enlists Chicago Cubs slugger Sammy Sosa for a 30- second TV spot breaking April 23 that targets kids ages 8 to 13. The commercial, from Leo Burnett USA, Chicago, continues the theme of McWorld, where kids "call the shots." Mr. Sosa, who doesn't speak in the spot, shows up as a gift from Mom and Dad to their burger-munching son.
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