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Articles in May, 1999 issue of Advertising Age

• GRANNY DEAD; THROW IN TOWEL?
  by Johnson, Bradley
• IMMUNEX/AHP EFFORT TOUTS `ENBREL EFFECT'.
  by Goetzl, David
• HEINZ WAXES NOSTALGIC OVER REVIVED GLASS BOTTLE: SUMMER PROMO FOR RETRO `ICON' PRECEDES $50 MIL GLOBAL EFFORT EXPECTED IN FALL.
  by Pollack, Judann
• F.Y.I.(Brief Article)
• FRIENDLY'S JUMPS INTO SOFT-SERVE ICE CREAM RACE: CYCLONE POSES DIRECT CHALLENGE TO DAIRY QUEEN AND MCDONALD'S.
  by Goetzl, David
• ON THIS MULTICULTURAL FRONT, MYSTIQUE HOLDS BACK MARKETERS.(Young & Rubicam, Kang & Lee target underserved Asian-American market)
• Zee Sports offers new TV service in India.(Brief Article)
• NISSAN CIRCLES BACK TO A FAMILIAR STYLE.
  by Garfield, Bob
• WHO WILL LIVE TO BE 100 IN ADLAND?
  by Cardona, Mercedes M.; Cuneo, Alice Z.; Johnson, Bradley; Neff, Jack; Snyder, Beth; Teinowitz, Ira
• WITH SYNDIE BOOSTS AS HIGH AS 12%, SOME EXECS GROUSE; TV SYNDICATION MAKES AMENDS: IN WAKE OF ALL THE MERGERS, MORE MULTIYEAR DEALS MAKE SENSE.
  by Friedman, Wayne
• WELL-OILED CABLE MACHINE BUILDS FRESH FARE INVENTORY: CABLE TV CALLS SHOTS: WITH ITS EXPANDED ROLE, MORE DEALS IN CONCERT WITH BROADCAST EXPECTED.
  by Fitzgerald, Kate
• COTTON INC. TAILORS ADS TO WIN OVER YOUTH: PART OF TV BUDGET GOING TO CAMPUS, MALL POSTERS.
  by Cardona, Mercedes M.
• DDB'S MCPLAN: DID SOMEBODY SAY EVOLUTION? MCDONALD'S LEAD SHOP CONSIDERS AD TWEAKS, MEETING ATTENDEES SAY.
  by Kramer, Louise
• TOYS `R' US, BURNETT TALKING COMPENSATION.(Business Brief)
• FOODS RANGE FROM FUN TO FUNCTIONAL -- EAT UP: SUPERMARKET CONFERENCE SHOWCASES WIDE RANGE OF OFFERINGS.
  by Pollack, Judann
• BMW, GM ON COLLISION COURSE OVER CADILLAC AD: COMPARISON TACTIC FOR SEVILLE IS CHALLENGED.
  by Halliday, Jean
• INTERMEDIA RELEASES '98 SPENDING.
  by Riedman, Patricia
• $2 BIL CABLE REVENUE HIKE SEEN.
  by Ross, Chuck
• WARNER BROS. TO TEST `VIRTUAL' AD CONCEPT: TV GROUP WOULD BE FIRST BIG SYNDICATOR TO USE TECHNOLOGY.(Brief Article)
  by Ross, Chuck
• SEARS RECRUITS TROUT TO REDIRECT WORN `SOFTER SIDE': RETAILER BEGINS PUSH TO BOOST E-COMMERCE VIA OGILVYONE.
  by Alice Z.; Snyder
• U.S. AD GROWTH HITS 7.5% IN '98 TO OUTPACE GDP; INTERNET IMPACT: 75% HIKE SEEN, HIGH DOUBLE-DIGIT GROWTH EXPECTED.
  by Coen, Robert \ J.
• YOUNG STARS GIVE FRESH SPIN TO ESPN CLASSIC PROGRAMS: ADS FEATURE CONTEMPORARY CELEBS TOUTING HEROES OF PAST.
  by Friedman, Wayne
• LOOKING BEYOND PEOPLE METERS TO MEASURE AUDIENCE: SET METERS FOR SMALLER MARKETS CAN DELIVER MORE AFFORDABLE FIX.
  by Ephron, Erwin
• BRADY'S BUNCH.
  by Brady, James
• BRAINPLAY REVIEW GAINS APPEAL WITH MERGER: MORE SHOPS CALL AFTER WEB TOY SITE'S DEAL WITH K*B TOYS IS ANNOUNCED.
  by Snyder, Beth
• COMINGS AND GOINGS.
  by Coontz, Bill
• TEST IT IN PARIS, FRANCE, LAUNCH IT IN PARIS, TEXAS: IBM, HEINZ, MARS AND OTHERS FIND IT'S A SMALL WORLD FOR AD AND PRODUCT INTROS.
  by Neff, Jack
• SERGIO ZYMAN, THE OUTSPOKEN FORMER COCA-COLA MARKETING GURU, HAS NEWS THAT SOME ON MADISON AVE. WON'T WANT TO HEAR: TRADITIONAL MARKETING IS DEAD.(Interview)
  by Donaton, Scott
• FROM STREETS OF CHINA, AN AD IDEA IS BORN: SNOWBOARDERS ON MISSION: MAGAZINES.
• UNILEVER READIES U.S. MEDIA REVIEW: WESTERN EYES BOTWAY DEAL TO GAIN EDGE; CANADA ALSO GOES UP FOR GRABS.
  by Ross, Chuck
• BURNETT PREPARES TO REVAMP, NAME NEW CEO.
• MARKETERS YIELD TO SWEEPSTAKES CURBS: SENATE COMMITTEE'S BILL INCLUDES MORE DISCLOSURE RULES, PENALTIES.
  by Teinowitz, Ira
• P&G AND UNILEVER'S GIANT HEADACHES: SMALLER, NIMBLER MARKETING RIVALS ARE GNAWING AT THE DOMINANCE OF THE GLOBAL PACKAGE-GOODS BEHEMOTHS. WHAT'S GOING ON?
  by Neff, Jack
• CATALOG SAVVY AT DYNAMARK.
• AD AGE ELEVATES JOHNSON, ADDS TO EDITORIAL STAFF.
  by Chura, Hillary; Guilford, David; Riedman, Patricia
• HEBREW NATIONAL TALKS UP QUALITY IN $25 MIL CAMPAIGN: KOSHER HOT DOG, DELI MEAT SELLER EXPANDS REACH.
  by Petrecca, Laura
• PM SET TO HAND $50 MIL CAMPAIGN TO BURNETT.(Philip Morris and Leo Burnett Co.)(Brief Article)
• Conoco opens search for ad agency.(Brief Article)
• OLD IS NEW AGAIN.
• McDonald's taps Talcott to head Aussie marketing.(Joe Talcott)(Brief Article)
• BREW-HAHA.
• ADS APPEAR, COME RAIN OR SHINE.
• Big Apple now on Jerry's menu.(Jerry Della Femina opens Manhattan restaurant)(Brief Article)
• DVD Express unveils redesign, new tagline.
• Bush forms advertising team.
• PROFILE OF THE WEEK.(True North Communications)(Brief Article)
• CUTTING CHOLESTEROL.
• In other news.
• KAESS GETS GLOBAL DUTIES AS DDB SHEDS NEEDHAM.(DDB Needham Worldwide changes name and appoints Ken Kaess chairman of worldwide operating committee)
  by Petrecca, Laura
• JCDecaux to acquire Havas' outdoor ad unit.
• PROMOTIONAL SPRINT: L.A.'S YOUNG ADULTS ARE STAR PROSPECTS FOR WIRELESS PHONES.
  by Fitzgerald, Kate
• ON A ROLL.
• Agencies chalk up more double-digit gains.
• LINCOLN TAKES HIGH (TONE) ROAD IN TOUR: CARMAKER HUNTS FOR `INFLUENCERS' WITH EXPENSIVE 9-CITY TRIP FOR LS.
  by Halliday, Jean
• MCI SCALES BACK ON ITS `WILD WEST' AD TIE-INS: MEDIA SUPPORT SLICED TO $3 MIL; OTHER CUTS MADE.(MCI WorldCom cuts TV ad budget)(Brief Article)
  by Friedman, Wayne
• MOVIE SCREEN NO PLACE FOR ADVERTISING: GROUP.
• ESPN TO PROMOTE SITE ABOUT SPORTS CAREERS.
• PORTAL ENVY; VIEWPOINT: INTERNET PORTALS LACK STRONG BRANDING, RISKING AUDIENCE AND AD DOLLARS.
  by Siegel, Alan; Zolli, Andrew
• PILOT SUCCESS OFTEN AKIN TO NEEDLES IN HAYSTACKS - THE WRITE STUFF: COP SHOWS, TEENS IN SCHOOL AND FOLKS LOOKING TO FIND THEMSELVES, SURE, BUT ARE WE READY FOR A COMEDY ABOUT PILGRIMS?
  by Schneider, Michael
• AD COUNCIL RESPONDS TO FIRST LADY'S AD CALL: ENVISIONS PSAS AIMING AT ISSUES SPRINGING FROM SCHOOL VIOLENCE, COLO. MURDERS.
  by Teinowitz, Ira
• NEW WINDOW OF OPPORTUNITY IN HERSHEY DIRECT'S ELF PUSH.(elf figurines big hit with customers)
  by Krol, Carol
• PHOTO REVIEW.
• LYCOS SCRAPS DEAL WITH USA NETWORKS.
• ZENITH MEDIA AIMS TO BOLSTER U.S. BY IMPORTING JONES: AGENCY'S GLOBAL RAINMAKER GOES WHERE BIG BIZ IS.(Brief Article)
  by Ross, Chuck
• MCCANN'S SECRET: STRATEGIC TEAM; NAIR, PUCCIO PAIR TO WIN BUSINESS THAT TOTALS $410 MIL SINCE JANUARY.
  by Snyder, Beth
• TV NETS SET TO START UPFRONT SALES: NBC DISCUSSES DEAL WITH STARCOM AS FALL SCHEDULES UNVEILED TO BUYERS.
  by Ross, Chuck
• AFFILIATION NETWORKS SNAGS $25 MIL IN FUNDING.
• U.S. MARKETERS FEEL HEAT AFTER CHINA PROTESTS: RIOTERS SMASH COL. SANDERS BUSTS WHILE A-B, MCDONALD'S ALSO AMONG TARGETED.
  by Madden, Normandy
• NO. 1 FEVER.
• FIORUCCI DANCES BACK ONTO SCENE: ITALIAN LINE THAT RULED DURING DISCO RETURNS TO U.S. WITH PLANS FOR STORES.
  by Cardona, Mercedes
• `Outside' magazine bags big travel show.
• TOBACCO LINKS LEASH AGENCIES: SHOPS WITH TIES TO MARKETERS MAY BE OUT IN CONTEST FOR $300 MIL PRIZE.(Brief Article)
  by Teinowitz, Ira
• MENOPAUSE DRUG CENESTIN TAKES ON LEADER PREMARIN: BOOMERS' MARCH PAST 50 ATTRACTS DURAMED WITH NEW MEDICATION.
  by Goetzl, David
• GALACTIC HYPE-STORM SPAWNED BY `STAR WARS' PREQUEL HAS A PRICE.
  by Donaton, Scott
• CONSISTENT SALES INCREASES.
• JACK IN THE BOX'S DICK SITTIG DESERVING OF A BIGGER CANVAS: RETAIL/FAST FOOD.
• Dialog for H&R Block "Dr. Proctor".
• DOUBLECLICK SHOPPING AIDS E-COMMERCE: CAPABILITY WOOS ADVERTISERS, AIMS TO HIKE REVENUE.
  by Gilbert, Jennifer
• 30 YEARS OF JORDAN, MCGRATH.
• NO LONGER THE OWNER BUT STILL VERY MUCH THE LEADER: PAT MCGRATH TALKS ABOUT HIS LONG COURTSHIP WITH PROCTER & GAMBLE, HIS DECISION TO JOIN WITH EURO RSCG, AND HIS THREE DECADES WITH THE AGAENCY THAT BEARS HIS INDELIBLE STAMP.

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