P&G: INTERACTIVE MARKETER OF THE YEAR; PROCTER & GAMBLE CLEARLY DEMONSTRATES LEADERSHIP IN PROBING MAJOR ISSUES FACING THE ONLINE INDUSTRY WHILE EMPLOYING INNOVATIVE, SUCCESSFUL MARKETING STRATEGIES IN RAPIDLY MATURING INTERNET UNIVERSE.

Advertising Age, May, 1999 by Maddox, Kate

The seminal event in 1998 that propelled the Internet advertising industry forward was without a doubt Procter & Gamble Co.'s Future of Advertising Stakeholders summit.

The Cincinnati summit, engineered by the package-goods giant to jump- start the Web as an effective advertising vehicle, succeeded in bringing together key groups to solve some of the thorniest issues facing the industry.

P&G's tremendous influence in leading the industry -- along with its own real commitment to the medium in ad spending and creation of innovative, successful campaigns -- combine to make the consumer goods company Advertising Age's Interactive Marketer of the Year.

``The interactive world is where consumers are going, where it's happening, and we need to be...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.