P&G VISIONARY VIEWS WEB AS MISSION CRITICAL: BEAUSEJOUR SEEKS TO BALANCE INVOLVEMENT, INTRUSIVENESS.

Advertising Age,  May, 1999  

Tags: interactive Marketing, marketing, Procter & Gamble Co., visionary, Web

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Denis Beausejour, VP-global marketing and VP-marketing global beauty care and North America at Procter & Gamble Co., has long been considered the visionary behind the package-goods giant's foray into interactive marketing. In January, Mr. Beausejour, formerly VP- advertising, took on a new title as part of a reorganization of P&G's advertising structure, where he'll be even more directly involved with interactive marketing for P&G's beauty products.

Kate Maddox, editor of interactive media and marketing for Advertising Age, caught up with Mr. Beausejour recently to ...

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