P&G VISIONARY VIEWS WEB AS MISSION CRITICAL: BEAUSEJOUR SEEKS TO BALANCE INVOLVEMENT, INTRUSIVENESS.

Advertising Age, May, 1999

Denis Beausejour, VP-global marketing and VP-marketing global beauty care and North America at Procter & Gamble Co., has long been considered the visionary behind the package-goods giant's foray into interactive marketing. In January, Mr. Beausejour, formerly VP- advertising, took on a new title as part of a reorganization of P&G's advertising structure, where he'll be even more directly involved with interactive marketing for P&G's beauty products. Kate Maddox, editor of interactive media and marketing for Advertising Age, caught up with Mr. Beausejour recently to discuss the state of the online marketing industry.

Ad Age: In the eyes of senior management, how high a priority is interactive marketing?

Mr. Beausejour: It is very high, but really, it...

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