AGENCIES ADD AMERICAN TOUCH `TO ANY PRODUCT, ANY CULTURE': CITIBANK, DANONE EXPAND THEIR BRAND FRANCHISES.

Advertising Age, May, 1999 by Wylie, Kenneth

The stagnant waters in some parts of the world economy stop at the boundaries of U.S. international marketing services.

At a surge of 25.9% in non-U.S. gross income to $1.19 billion, the U.S. agencies covered in this Advertising Age report grew faster than their rapidly growing domestic operations.

Of the total, the direct marketing accounted for $946.6 million in gross income, up 22.7%, and sales promotion, $244.2 million, up 40%.

DRIVING BUSINESS

The spread of American marketers around the world continues to drive this business. Rapp Collins Worldwide, New York, up 10.4% to $146.2 million for 1998 non-U.S. gross income, is now split 50-50 between U.S. and foreign business -- the latter handled by 52 offices in 29 countries,...

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