FTC CITES WEB PROGRESS IN PROMOTING PRIVACY: RESULTS DON'T DETER SENATORS FOR LEGISLATION.

Advertising Age, May, 1999 by Teinowitz, Ira

A study showing dramatic growth in the listing of privacy policies at marketer Web sites isn't slowing the push for U.S. legislation to regulate privacy.

Some groups suggest the new report, prepared for the Federal Trade Commission, should remove some of the urgency to enact legislation, but others say the legislative push likely will continue.

Sen. Conrad Burns (R., Mont.) and U.S. Rep. Ed Markey (D., Mass.) said they would proceed with their own privacy legislation despite the study.

FTC Chairman Robert Pitofsky called the report's results "encouraging." But he said that didn't mean his agency would withhold a recommendation for privacy legislation.

`ASK ADDITIONAL QUESTIONS'

"Obviously, the numbers are way up and...

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