CNN LANDS OVERSEAS WITH AIRPORT NETWORK: AMSTERDAM, FRANKFURT SERVE AS TEST MARKETS IN EUROPE.

Advertising Age, May, 1999 by Goetzl, David

For marketers, business travelers may be both the toughest and most desirable audience to reach. They watch TV infrequently yet tend to be high-income-earners with control over the purse strings of companies.

Since 1992, CNN Airport Network has tried to target them by placing TV sets in terminals. Now, Time Warner's Turner Broadcasting System is taking the concept overseas.

Earlier this month, CNN installed 140 screens at Amsterdam's Schiphol Airport in an effort to expand its reach abroad. That coupled with a small presence in Frankfurt International Airport will serve as test markets while the network decides how aggressively to pursue global expansion.

AIMING FOR WORLD TRAVELERS

As specialized TV networks continue to sprout up...

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