Advertising Industry
Industry: Email Alert RSS FeedBRADY'S BUNCH.
Advertising Age, May, 1999 by Brady, James
Earth to Bonnie Fuller: Congratulations. You've now ticked off two of the most powerful magazine publishers in the world.
``Resist fiercely, Harvard! Deny them the ball!'' Feisty as if they were battling the mighty Eli, the every-other-month Harvard Business Review exultantly reports its best advertising first half ever, with pages up 29% over the period a year ago (250 pages to 200).
A letter from Publisher Deborah DuCharme seems to suggest they're simplifying the unwieldy title at Mary Engelbreit's Home Companion, with Mary's name reduced in type size and the ``home companion'' part played up. Is this so?
NY PR exec Keith Sherman signed humor mag The Onion. Pals tell me Onion wit is even funnier than some of my stuff.
The title's...
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