PROFILE OF THE WEEK.

Advertising Age, May, 1999

AT&T Corp., after a bidding war that began in mid-March, said it signed a definitive agreement with MediaOne Group to buy that cable TV company for $54 billion in stock and cash. The giant deal, along with AT&T's earlier purchase of cable TV company Tele-Communications Inc., positioned the long-distance telephone service provider to enter local telephone and broadband communications markets.

In trading Friday, AT&T stock closed at 60.44, near its 52-week high of 64.12, up 19.68% for the week.