Advertising Industry
Industry: Email Alert RSS FeedLycos launches Millennium Guide.
Advertising Age, May, 1999
Internet portal Lycos tomorrow unmasks its Millennium Web Guide (www.lycos.com/computers/y2k). In addition to Y2K survival tips drawn from Computer Currents and its Web site, Lycos also includes daily news updates, government information and downloads to fix computer bugs.
Volkswagen of America is one of the site's sponsors. Online game show site Uproar has also created Trivia 2000, a quiz that changes daily. Winners will be entered in a drawing that has a vacation package as the grand prize.
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