LUND EXTENDS BRAND ARDOR OVER ALL PM TOBACCO LINES: MARLBORO VET WILL GROW OTHER BRANDS AGAINST CORE POSITIONINGS FOR EACH ONE.

Advertising Age,  June, 1999  by Pollack, Judann

Tags: brand, Marlboro, Philip Morris USA, tobacco

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The marlboro man may be tough, but the Marlboro woman is passionate. For more than a dozen years, Nancy Brennan Lund dedicated herself to building Philip Morris USA's No. 1 brand into the unstoppable force it has become. Now, she's turning her attention to the marketer's full portfolio, as Philip Morris' newly appointed senior VP-marketing, and plans to attack the job with her usual gusto.

``I'm known for my passion,'' said Ms. Lund, 46.

``She has a great sense of enthusiasm, a great passion for the brand,'' agreed Thomas Dudreck, exec VP at Philip Morris' lead agency, Leo ...

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