WIRED CITIES WIN WITH OFFLINE ADS.(online services are using newspapers to drive usership)

Advertising Age,  June, 1999  by Gilbert, Jennifer

Tags: Brad, retail advertising, Wired Inc.

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Brad hagstrom thought he'd seen it all after 14 years in newspaper advertising sales. But Mr. Hagstrom, retail advertising manager for the Austin American-Statesman, has been amazed by the influx of online companies' advertising in the daily newspaper.

Increasingly, online companies are using mainstream advertising in Austin, Texas, ranked by New York-based Cyber Dialogue as the U.S. city with the highest percentage (59%) of adult Internet users.

Since December, more than 25 online companies have advertised in the American-Statesman; no online companies advertised in the ...

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